with Online Video Expert and Branding Pro Lou Bortone
Online Video is a very powerful and effective resource for marketing your business. However, your videos will have little or no impact without a video strategy. Lou Bortone’s Video Marketing Strategy Sessions are designed to maximize your results and ensure that you reach your marketing goals. You’ll receive personalized and customized consulting and support from a video marketing and branding pro with over 20 years experience in television and video.
What It Is:
All personal, one-on-one consulting packages are designed to “jump-start” your video marketing strategy and get your video plans on track. First, Lou will review your video marketing goals and discuss initial recommendations. If you select the full, hour-long consulting package, you’ll receive both strategy and a customized video marketing action plan.
What It Does:
Lou’s Video Marketing Strategy Sessions provide you with the ideas, information and resources you need to help build your brand and boost your bottom line with video marketing. These sessions get you “un-stuck” and on the right path to video visibility, credibility and profitability!
“I was under a deadline to produce a video and had a clear vision, but little or no video technical expertise – Lou came to my rescue! Within the week he had produced a superb video which brought my ‘video vision’ to life. Lou was very responsive to my feedback and his customer service is exemplary – seriously, I was bowled over by his responsive to my emails – oftentimes, within the hour! I recommend Lou without hesitation” – Julie M. Wilson, Ed. M., Harvard University
How It Works:
Your Initial Video Strategy Session
You’ll meet with Lou by phone or Skype for 45 minutes to plan your overall video marketing strategy. Lou will review your goals and objectives and work with you to create an initial video marketing plan that’s customized to your specific needs. Discussion will include:
- What do you hope to accomplish with your video? Visibility; Web Traffic; Improved SEO Rankings; Credibility; Conversions? Your goals with help determine your direction.
- What type of online video is best for you? Do you need a “web welcome” video for your home page? A sales page video to drive conversions? An instructional video to establish your expert status? A promotional video to market your product, service or launch campaign? Lou will review 8 different types of videos with you to determine your best option.
- What is your video message? What message do you need to convey? How will you deliver it? Do you need a script, or will you work from an outline? (Please note: Scriptwriting is a separate service with additional charges.)
- Will your video enhance and build your online brand? Is it part of a larger marketing strategy? What is the ultimate “call to action” in your video?
Your Video Action Plan
If you choose the three or six session packages, you and Lou will discuss an action plan and review your video distribution. The focus will be on how to achieve maximum impact from your video, so you are crystal clear on your next steps. Planning items will include:
- How to upload and share your video
- Where and how to distribute your video for maximum visibility
- Integrating your video with your social media platforms
- How to make the most of YouTube and video-sharing sites
- Options for making your video interactive and “actionable”
- Using video in your marketing plans moving forward
- Optimizing your video on your own website or blog
- Recommendations for next steps and follow up
Three and six session packages will allow you and Lou to create a comprehensive and integrated marketing and branding strategy designed to reach your goals and rapidly grow your business. These private consulting sessions are also ideal when you’re working with Lou to create customized videos for your business.
“When it comes to creating something as daunting as an online video that both captures the nuances of your personality and brings your message to life, Lou carries the unique combination of creative talent and business know-how to pull it all together in a painless way. His depth of knowledge about the fast changing landscape of online media has saved me time, money and heartache. I’ve appreciated the clarity he brings to each project and the efficient manner in which he thinks and works all the while being the fun guy that he is!” – Helen Kim, YourMoneyRelationship.com
What’s Next?
Simple. Buy it. Book it. Do it!
Your private consulting package options include:
| One 45 minute Private Consulting, plus email support and initial strategy | $297 |  |
| Three 45 minute Strategy Sessions (Save over $100!) | $777 | |
| Six 45 minute Strategy Sessions and Implementation Plan (Save over $200) | $1,577 | |
