Turkeys may get a bad rap as a less than brilliant bird – They are slow, not much to look at, and most can’t fly more than 100 yards. (I looked it up.) Whatever your opinion of the bird, you probably don’t appreciate being called one. So if you’d rather soar with eagles than get [...]
Don’t Be a Turkey This Thanksgiving: Get Your Video Act Together!
November 23, 2010 By Leave a Comment
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Brand or Be Bland!
July 4, 2010 By Leave a Comment
Being bland bites. Bland is lame. Bland is boring. Bland doesn’t bring in clients and cash. Bland is blending in and succumbing to “me-too marketing.” Don’t be bland! The opposite of blending is branding. With a unique and compelling online brand, you can stand out, get noticed and get known in your niche. And once [...]
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5 Marketing Tricks I Picked Up from the Rental Car Company
June 6, 2010 By 5 Comments
(And How To Apply These Irresistible Selling Points to Your Own Product or Service!) I visited Los Angeles recently for Nancy Marmolejo’s “I Heart My Biz” Conference. It was a long flight and I was not exactly “bright eyed and bushy-tailed.” Despite my sleep deprivation, I was still pretty pleased with the deal I got [...]
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