Talk with Lou

Don’t waste your precious time and money creating a video that no one will ever see!

If you’ve ever created a 3 minute online video, you know that it took way longer than 3 minutes to create. First you had to figure out your content. Then you rehearsed, rehearsed again, and for good measure rehearsed one more time.

You selected a spot with good lighting, made sure you weren’t wearing busy patterns, cleaned up the bookshelf behind your desk so you looked like the pro that you know you are, and finally hit the button to record. Unfortunately, you fumble on your second bullet point and by the end of your session, you’ve done 63 takes!

By now you’ve clocked in a good four hours… but you’re not done yet. You still need to edit (if you choose), upload to the web, and finally you can take a deep breath and wait for the traffic to roll in.

But it doesn’t.

In your imagination you can hear the sounds of crickets chirping in that lonely expanse known as your YouTube channel. By the end of week 1, you’ve gained 15 views, but 12 of them were from you checking yourself out again and again.

Is this a problem with your camera?
Is this a problem with your outfit?
Is this a problem with your content?

No, no, and no. It’s actually a bigger problem.

The truth is you can have all the technical know-how in the world, but without a strong VIDEO MARKETING STRATEGY to guide your efforts, you’ll continue to waste time and money creating video that no one will EVER see.

My expertise is in advising entrepreneurs and small businesses on creating a strong video marketing strategy that works. There’s so much more to online video than the technology, and my services will provide you with that much needed road map so your videos can lead to more sales, bigger impact, and new opportunities.

You can work with me individually, in small groups, or in ongoing mentoring groups. To help us both understand where you need to start, please fill out the form using the link below and share as much information as you can. Everything you put here is confidential.

If it looks like your needs are a good match to my talents, I’ll be in touch with you to set up a brief 15 minute (free) consultation to discuss next steps.

Please note: this isn’t a free advice session and the goal is not to solve an immediate problem. It’s simply a diagnostic, a chance to get to meet, and a check-in on whether my services are right for your business.

I look forward to learning more about you and supporting your video marketing success!

Lou Bortone
Video Marketing Strategy Expert

Fill out the Fill out my form! to get started!

Video Marketing Strategy Assessment
Name *
First Last
Email *

Phone *
### ### ####
Web Site *

Your Business:

Please briefly describe you and your business:
How long have you been in business *
 0 – 2 years 
 3 – 5 years 
 More than 5
What is the current size of your mailing list or customer database? *
 0 – 500 
 500 – 2,500 
 2,500 – 5,000 
 Over 5,000 
What is your annual marketing budget? *

Please briefly describe your target market or niche (i.e. coaches, speakers, wellness professionals, women 35+) *
Do you currently use video to market or promote your business? If so, how? *
On a scale of 1 – 10, how pleased are you with your results? (10=extremely pleased, 1=frustrated and NOT happy) *

How would you describe your current video marketing strategy? *
 I have no strategy and I’m not making videos 
 I have no strategy, but I’m making videos – You could say I’m “winging it!” 
 I have goals for my business, but I can’t figure out where video fits in 
 I have clear goals for my business and a clear plan on where video fits  
What do you feel is your biggest challenge or “stuck point” when it comes to video marketing? *
What do you think you might benefit most from at this point in your biz? *
 One-on-one private coaching (i.e. 3 – 6 months of personal coaching) 
 1 -3 single strategy sessions to address a specific challenge… 
 Online training courses, such as Video Marketing Bootcamp or video webinars 
 I need help with video editing or video production services 
 Custom “done-for-you” marketing video or video animation 
Should you decide to hire me for my video marketing strategy services, how soon would you be ready to work together? *
 Within 14 days 
 Within 30 days 
 Not sure 
How did you hear about me? *

Anything else you’d like to share before we schedule our free session?

(c) Lou Bortone

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