How to Write A Video Script

VIDEO SCRIPT CHEAT-SHEET

Two of the first (and easiest) videos you should create for your business are a “welcome” video and an “about me” video. A welcome video, as the name implies, is a short video on your home page welcoming visitors to your website.  An about video is similar, but is usually more of a personal “bio” video with additional details about your background and experience.  Here is a sample outline for each:

WELCOME VIDEO OUTLINE:

Purpose: To give your web visitors a positive first impression, introduce them to you, and offer them a brief message about what they can expect to find on your website.  Be sure to end with a strong call to action!

  • Open with a short, branded intro (such as a logo reveal or title card) if you have one
  • Introduce yourself to your web visitors as if you’re welcoming someone into your home
  • Briefly tell them who you are, who you serve, and the key result people get from working with (or buying from) you – Focus on the benefit to the viewer – think, what’s in it for them?
  • Give them a very succinct overview of what they can expect to find on your website
  • End with one, direct Call to Action, such as an offer for them to opt-in (sign up) to receive your free report, video series, checklist, or whatever it is you are offering as your opt-in freebie

ABOUT ME VIDEO OUTLINE:

Purpose: To give your web visitors additional details about your background, experience and special skills or talents that could benefit the viewer/visitor.  This video can appear on your “About” page, but you can also use it on other platforms, i.e. YouTube, as well.

  • If you have a branded video intro, start with that…
  • Introduce yourself and thank the visitor for taking the time to visit your site
  • Provide some basic background info about you, as it pertains to your prospect
  • Remember to keep your focus on the viewer, who is always thinking “what’s in it for me?”  Even though this is an “about me” video, the truth is you still have to make it “about them!”
  • Talk a bit about your target market, and how you help them. Focus on the solutions you provide and the benefits your clients or customers receive.
  • Close with an invitation to learn more by giving your email address or a way for prospects to “continue the conversation.”