If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!My first on-camera television appearance was at WBZ-TV in Boston at the tender age of eight. My dad worked at the NBC affiliate station, and the children of employees had been asked to do on-air Christmas greetings to be played […]
The Five Pillars of Video Marketing
YOU are a TV Network – It’s Time to Take Back the Screen!
http://www.loubortone.com presents “The Reel Deal” with Lou Bortone. As a 20 year industry of the TV business with nearly ten more years as an expert in online video, Lou offers his unique perspective on the advantages and opportunities of online video. For more tips visit Lou Bortone’s blog at http://www.loubortone.com/blog.
I grew up and later worked in an age when the media (TV, movies) was controlled by a very few large corporations. Television was broadcast one to many, and the big three (eventually four) networks made all the rules. All that finally changed with the advent of the Internet and, more recently, YouTube and online […]
Here’s the real secret to marketing with video… There’s a simple new system for doing video marketing. It’s a guaranteed formula for video marketing success. It’s called the GYAIG System. It’s the result of many years of testing to come up with best practices for video. And its simplicity may shock you. The GYAIG system […]
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You’ve seen those sports UnderArmour commercials where the fired up football players scream “We must protect this house,” right?
Well my new battle cry has to be: “We must protect this list!”